Brand guide

Our visual identity

A clear, human approach to practical AI adoption. Shared with HAIC in spirit, distinct in expression.

AI AdoptionCenter

A restrained palette.

Warm paper

#FAFAF7

Charcoal

#28332F

Muted blue

#527789

Action blue

#466B7C

A shared foundation

AI Adoption Center is an open initiative for practical AI adoption. We serve business owners exploring AI and practitioners and providers who want to contribute their experience.

Adopt AI. Stay ahead. expresses useful progress, with people guiding the work.

Our visual language shares HAIC’s warm paper, charcoal type, open spacing, and simple illustration. Muted blue gives AIAC its own accent.

The open frame

Two offset forms create an open frame. Pair the symbol with the full name, AI Adoption Center. Keep space around the mark; preserve its proportions and colors. Use the symbol alone only where the full name is already clear.

Typography and layout

Use Avenir Next, with Segoe UI and Arial as fallbacks. Headings use sentence case, medium weight, and generous space. Body text stays comfortably sized, with short paragraphs and readable line lengths.

Separate ideas with space and quiet rules. Use solid blue for the main action and plain text links for secondary paths.

Illustration

Simple charcoal outlines, warm backgrounds, and a small amount of muted blue carry the story. The open hand suggests useful capability within human reach. Its feature icons follow a balanced circular arc and remain still. The wrench and full sleeve use solid blue.

Avoid gradients, shadows, dense detail, and decorative motion.

Voice

Use direct, practical language about useful work, shared experience, and human responsibility. Be clear about evidence and limitations. Avoid hype and claims of established membership, certification, or legal status.

Providers remain responsible for their own work and client relationships. Public provider listings are omitted while participation arrangements are developed.