Primary SVG
Preferred digital source asset for on-site use, resizing, and icon generation.
Brand guide
AI Adoption Center Brand Guide
Public guidance for AIAC identity, voice, visual system, logo use, and independent-network-member language.
AIAC
AI Adoption Center
Practical, human-governed AI adoption.
Logo system
Core brand applications shipped in this pass
The live implementation uses the manually rebuilt AIAC logo files as the source of truth. Header and footer use the institutional lockup, and browser icons are generated directly from the approved SVG.
Primary PNG
Raster fallback for contexts where SVG is not appropriate or not supported.
AIAC
AI Adoption Center
Practical, human-governed AI adoption.
Site lockup
Logo paired with the institutional name for header, footer, and public references.
App and browser icon
Current icon files are generated directly from the approved SVG artwork.
Identity
AI Adoption Center is a global network connecting independent providers and practitioners working on practical, human-governed AI adoption.
The organizing line is Adopt AI. Stay in charge. The canonical product term is Framework.
AIAC is not presented as a foundation, association, formally governed institution, certification body, personal project, or implementation firm.
Voice
The voice is practical, economically grounded, and clear about responsibility.
Use:
- direct language about value, boundaries, monitoring, and ownership
- positive governance language that helps organizations act with confidence
- evidence boundaries for time-sensitive, event, and funding claims
- "independent network member" for listed delivery organizations
Avoid:
- hype, fear, or inevitability claims
- a second product name competing with Framework
- claims of endorsement, certification, agency, or shared control
- claims of legal form or board governance that do not exist
Logo system
The orbit mark remains the primary symbol. Its geometry and blue arc are unchanged.
| Element | Meaning |
|---|---|
| Circular orbit | An ecosystem of connected but independently operated participants |
| Blue arc | Stability, structure, and institutional clarity |
| Crimson arc | The human: agency and accountability within the AI ecosystem |
| Central letterform | The AIAC identity |
The approved crimson is sample A, Japan-flag crimson #BC002D. Only the formerly warm-colored arc uses this treatment. Do not distort the mark, recolor the blue arc, add effects, or combine the mark with third-party logos.
Color system
| Role | Use | Hex |
|---|---|---|
| Primary blue | Structure, navigation, primary action | #1F4E79 |
| Human crimson | Rare human/accountability marker | #BC002D |
| Dark neutral | Primary text | #1A1A1A |
| Light neutral | Page field and quiet surfaces | #F4F6F8 |
| Warning amber | Warning and caution semantics | #8A5A00 |
Blue leads. Crimson is deliberately rare: one small focal device or marker per view. Warning and error semantics must not rely on crimson.
Typography
| Role | Typeface |
|---|---|
| Display and headings | IBM Plex Sans |
| Body copy | Source Sans 3 |
| Technical metadata | IBM Plex Mono |
Use strong hierarchy, moderate line lengths, sentence case, and readable long-form spacing.
Visual language
The site should feel like an institutional field guide: cool surfaces, strong dividers, stable typography, and restrained motion. The orbit provides the geometric reference. The human marker provides the single warm focal point.
Avoid robots, humanoid AI imagery, neon futurism, decorative dashboards, glass effects, and generic product-marketing treatments.
Network language
Organizations listed by AIAC are independently operated network members. They are responsible for their own work and client relationships.
Permitted descriptions include:
- "Independent network member"
- "Local network member in Canada"
- "Global technical network member"
A listing does not imply endorsement, certification, agency, exclusivity, shared ownership, or that AIAC guarantees delivery. Do not create combined lockups or imply a contractual relationship that has not been documented.
Website application
- Framework is the only product name.
- The header and footer use the primary lockup.
- Governance appears at every stage and use case.
- Crimson marks human agency and accountability, not generic excitement.
- Contact remains direct email; the site does not use an assessment funnel.